Unlocking Phygital: A Guide to Dual-Channel Strategy in the New Retail Era

Amidst the wave of digital transformation, many SMEs, restaurant owners, and marketers are bombarded daily with a barrage of new business buzzwords. Among these, the two terms most frequently conflated are O2O (Online to Offline) and OMO (Online Merge Offline). Many mistakenly assume that OMO is merely an upgraded version...