In this era full of luxury and taste, wine, as a synonym for elegance and
high-end, not only intoxicates the taste buds, but also becomes a “hot
commodity” in the hearts of many investors. Celebrities, in particular, seem to
have a special liking for buying wineries. But the question is, why are
celebrities so keen to invest their money in this land covered with vines? What
kind of wisdom and considerations are hidden behind this? Let us uncover the
investment secrets behind this luxury.
From hobby to career: celebrities’ cross-border journey
Celebrities, as the focus of public attention, their words and deeds always
trigger widespread discussion. When celebrities turn their attention to the wine
industry, it is not just an extension of their personal interest, but also a
carefully planned business layout. From operating clothing brands to beauty and
skin care products, celebrities use their influence to quickly gather consumer
audiences, and wine wineries have become their new “battlefield.” By
collaborating to launch co-branded wines or directly purchasing shares in
wineries, celebrities have turned their passion into a career and even opened up
new sources of income. This path of starting from interest and eventually
achieving a career is undoubtedly enviable.
Wine: Wealth flowing through time
Why is wine considered a good investment by celebrities? This is inseparable
from its unique investment attributes. First of all, wine is an investment that
can be tasted, and collecting wine is an achievement in itself. Secondly, if
well preserved, the value of wine tends to remain stable or even increase over
time. More importantly, compared with other luxury goods, wine’s investment
potential is second to none. According to a survey report by real estate company
Knight Frank, people’s value of investing in luxury goods increased
significantly in 2021, among which fine wines brought the greatest benefits to
owners. In terms of average growth over 12 months, fine wines are comparable to
watches, but in terms of average growth over 10 years, they far exceed watches
and artworks. This strong return on investment makes wine a sought-after object
among the wealthy.
Therefore, from the perspective of an investment tool, wine is both a good
way to preserve value and has a future potential, and is undoubtedly a “safe
haven” in the minds of many investors.
Investing in wineries: barriers and opportunities
coexist
However, investing in a winery is not easy. The prices of wineries in
different countries and regions vary greatly, and the entry barriers are also
different. For example, France is a place of origin with a long history and a
hegemon in the old century. Although it is the first choice of buyers, due to
its relatively high prices, many buyers will consider other old world wine
countries such as Italy and Portugal.
As for the New World, the current prices in the United States seem rather
exaggerated, and novice buyers are advised to consider relatively less famous
wine producing regions such as New Zealand and Argentina.
Celebrities’ Winery Dreams: Reality and Feelings Are
Intertwined
Owning a winery is undoubtedly a dream come true for wine lovers. From grape
harvesting to brewing, and finally to tasting the fine wine produced by your own
winery, every link is full of challenges and fun. But for celebrities, the
motivations are more complicated. Some celebrities view wine as a profitable
business investment; some use their influence to sell fine wine and attract fans
to buy it; others do so out of their love for wine and hope to enjoy a taste of
life after work. These practical and sentimental motivations have jointly driven
celebrities to invest in wineries.
The wisdom of celebrities investing in wineries lies in the fact that they
not only see the investment value of wine, but also the culture and brand power
behind it. By closely linking their names with the winery brand, celebrities not
only increase the winery’s visibility, but also integrate their personal image
with the winery brand. This brand effect makes the winery’s products more
competitive in the market. At the same time, celebrities can often bring
innovative ideas and methods to the management of wineries, promoting the
sustainable development of wineries.
To sum up, celebrities’ preference for buying wineries is not a whim, but is
based on well-thought-out investment decisions. They saw the unique charm of
wine as an investment, and also saw the culture and brand power behind the
winery. By investing in wineries, celebrities not only realize the appreciation
of their personal wealth, but also leave their own footprints in the wine
industry. The investment journey behind this luxury undoubtedly provides us with
valuable inspiration and thinking. In the days to come, perhaps more celebrities
will join this winery investment feast and jointly write a glorious chapter in
the wine industry.
