Category: Biz

Faced with a progressively saturated local market, a growing number of SMEs in Hong Kong are turning their attention to the vast potential of the Mainland market for survival and growth. However, how can businesses break through bottlenecks and successfully expand in this new terrain filled with both opportunities and...

China's mainland e-commerce retail market is developing at a remarkable pace, establishing itself as the world's most potent growth engine. A 2024 HKTDC Research survey indicates that the online shopping demand from mainland middle-class and above consumers continues to expand, presenting unprecedented opportunities for Hong Kong businesses. However, while this...

"Location, location, location." This time-honored business adage underscores the critical importance of site selection for a store’s success. A store’s address is not merely a place of operation—it is a key determinant of foot traffic, brand visibility, and revenue potential. Unfortunately, many entrepreneurs focus intensely on their products and services...

In today’s fiercely competitive business environment, the survival strategy of enterprises has shifted from “waiting for opportunities” to “proactive hunting.” With rising customer acquisition costs and intensifying homogeneous competition, precisely identifying new clients and establishing long-term collaborations have become crucial to corporate sustainability. Business Development (BD) serves as a core...

In an age of information overload, consumer attention has become the scarcest resource. While most brands are clamoring to capture our senses through every possible channel, a counterintuitive trend is quietly emerging: those that choose silence, take a step back, or appear to “not sell” are stirring even stronger market...

Seeing others ride the wave of success, do you also feel the urge to achieve your first pot of gold through entrepreneurship? Many people are filled with excitement and anticipation when they first consider starting a business, but once the initial enthusiasm fades, self-doubt often creeps in: Am I really...

Have you ever walked into a store, only to turn around and leave because the products were no different from those anywhere else? Or visited a website and quickly hit the back button because its design looked almost identical to others you’d just seen? On the entrepreneurial journey, every founder...

The entrepreneurial journey is fraught with challenges. Among these, one of the most critical and often daunting—beyond product development or market expansion—is the fundamental question: “Where will the funding come from?” Common financing avenues include private loans (fast but risky), equity issuance (which can bring in both capital and strategic...

Amid the booming e-commerce industry, live stream shopping has taken the global consumer market by storm like a powerful whirlwind, becoming a new frontier for brand and consumer interaction. Unlike the one-way communication model of traditional e-commerce, live stream shopping not only promotes products through real-time broadcasts but also creates...

How can you turn new customers into loyal repeat clients? Many salespeople are eager to use various "sales pitches," attempting to quickly close deals with smooth talk. However, such approaches are often short-lived. If the product fails to meet expectations or follow-up service is lacking, customers may not only walk...