Category: Biz

Amid an increasingly challenging e-commerce environment and rising online advertising costs in Hong Kong, traditional marketing strategies such as SEO (Search Engine Optimization) and EDM (Email Direct Marketing) are no longer sufficient for brands to stand out in a highly competitive market. This reality has forced more and more businesses...

"I really want to start a business, but I have no idea where to begin…" This might be the silent cry of many aspiring entrepreneurs. Starting a business is like embarking on an adventure without a map—full of passion but unsure where to set off. So, how can you break...

In the era of information overload, consumer attention has become increasingly scarce. Traditional marketing tactics like ad bombardment and discount promotions are not only losing effectiveness but may even annoy consumers. So, how can brands break through the noise, ensuring consumers not only remember them but also actively engage and...

In today’s fiercely competitive business landscape, innovation is the core driver that enables companies to achieve sustained growth and stand out from the crowd. However, even with groundbreaking ideas, businesses may struggle to turn their visions into reality if they face financial constraints. Fortunately, the government now offers various funding...

In today’s rapidly evolving technological landscape, generative AI has emerged as a powerful new wave, revolutionizing industries across the board. From text generation and image creation to data analysis, integration, and document automation, generative AI has become an almost "omnipotent" collaborative partner. According to a survey by a multinational HR...

Building a loyal and ever-growing customer base is key to every entrepreneur’s dream business. However, achieving this requires knowing how to understand your customers. Only by uncovering their deepest desires and engaging with them in ways that exceed expectations can we create products or services that truly meet their needs—turning...

As a global trade hub, Hong Kong has long held a pivotal position in foreign trade, thanks to its flexible business models and unparalleled international advantages. Its open market environment, robust financial system, and efficient logistics network have attracted numerous foreign trade businesses to establish roots here, making it an...

In an era of rising traffic costs and fragmented consumer attention, the question of "how to increase customer base" has become a core challenge for brand survival and growth. Traditional marketing methods are fading, and the logic of customer acquisition is undergoing fundamental changes in the digital age. Next, HONIK...

In today’s competitive market, solopreneurs often face challenges like limited resources and tight schedules. Without the support of a large team, understanding customer psychology becomes the key to success. This article delves into essential marketing psychology techniques that solopreneurs must master to achieve high conversion rates and build a powerful...

In the highly competitive e-commerce market, a successful online store requires not only high-quality products but also a comprehensive marketing strategy. Whether you're a startup or an established business, effectively attracting customers, improving conversion rates, and maintaining long-term competitiveness are critical challenges every e-commerce operator must address. Below, HONIK will...