Seeing others ride the wave of success, do you also feel the urge to achieve your first pot of gold through entrepreneurship? Many people are filled with excitement and anticipation when they first consider starting a business, but once the initial enthusiasm fades, self-doubt often creeps in: Am I really...
Why is a “Brand Differentiation Strategy” Key to Entrepreneurial Success?
Have you ever walked into a store, only to turn around and leave because the products were no different from those anywhere else? Or visited a website and quickly hit the back button because its design looked almost identical to others you’d just seen? On the entrepreneurial journey, every founder...
BUD Special Fund Application Process: Is Your Enterprise Eligible?
The entrepreneurial journey is fraught with challenges. Among these, one of the most critical and often daunting—beyond product development or market expansion—is the fundamental question: “Where will the funding come from?” Common financing avenues include private loans (fast but risky), equity issuance (which can bring in both capital and strategic...
How to Improve the Effectiveness of Live Stream Shopping? Four Core Techniques Serve as Key Leverage
Amid the booming e-commerce industry, live stream shopping has taken the global consumer market by storm like a powerful whirlwind, becoming a new frontier for brand and consumer interaction. Unlike the one-way communication model of traditional e-commerce, live stream shopping not only promotes products through real-time broadcasts but also creates...
How to Turn New Customers into Repeat Customers? True Experts Sell Not Products but “Themselves”
How can you turn new customers into loyal repeat clients? Many salespeople are eager to use various "sales pitches," attempting to quickly close deals with smooth talk. However, such approaches are often short-lived. If the product fails to meet expectations or follow-up service is lacking, customers may not only walk...
Master the Art of High-Value Pricing and Unlock the Secret to Making Customers Willingly Pay More
"A coffee that costs twenty yuan—why do some people insist on paying double for Starbucks? Is Starbucks coffee really that much better?" Of course not! "So why are they willing to pay a premium?" The reason is simple: customers care about more than just the price and quality of a...
The Rise of Emerging Social Platforms: Threads Could Be a Game-Changer for Hong Kong E-commerce
Amid an increasingly challenging e-commerce environment and rising online advertising costs in Hong Kong, traditional marketing strategies such as SEO (Search Engine Optimization) and EDM (Email Direct Marketing) are no longer sufficient for brands to stand out in a highly competitive market. This reality has forced more and more businesses...
Want to Start a Business But Have No Direction? This “Guide to Finding Your Path” Helps You Go from 0 to 1 and Discover Your Entrepreneurial Beacon
"I really want to start a business, but I have no idea where to begin…" This might be the silent cry of many aspiring entrepreneurs. Starting a business is like embarking on an adventure without a map—full of passion but unsure where to set off. So, how can you break...
Four Gamification Marketing Strategies to Make Consumers “Addicted” to Your Brand
In the era of information overload, consumer attention has become increasingly scarce. Traditional marketing tactics like ad bombardment and discount promotions are not only losing effectiveness but may even annoy consumers. So, how can brands break through the noise, ensuring consumers not only remember them but also actively engage and...
Complete Guide to Applying for the “Enterprise Support Scheme” (ESS) – HONIK Helps Businesses Embark on a New Journey of Growth
In today’s fiercely competitive business landscape, innovation is the core driver that enables companies to achieve sustained growth and stand out from the crowd. However, even with groundbreaking ideas, businesses may struggle to turn their visions into reality if they face financial constraints. Fortunately, the government now offers various funding...